Project Portfolio
TheMixer.com | Campari Group
Working with Campari Group as part of Greenpark, I led this exciting project from research and conception, to brand development, UX/UI design, web build, SEO, creative and content, tracking and analytics, through to rollout in 3 markets. The platform exceeded it’s target of 1M organic visit in the first 18 months.
Scope: Proposition, Branding, UX, UI, Web Dev, SEO, Content, Social, and launch in 3 markets
Visit: TheMixer.com
Chocolate-academy.com | Barry Callebaut
Who wouldn’t love to design a chocolate academy? Working with the world’s largest chocolate manufacturer, Barry Callebaut, I led the team to deliver a branding refresh, restructured UX and UI, and technical SEO. Once launched, we created a comprehensive analytics tracking system to understand member behaviour on site, where I led test and learn sprints to introduce site updates every 2 weeks.
Scope: Rebranding, UX, UI, Technical SEO, Google Analytics, A/B testing
Visit: Chocolate-academy.com
Sky Showtime Campaign Production | Sky
Project Management Lead for 7 SkyShowtime campaigns over the past two years, delivering over 20,000 assets across various markets and IPs. Leading a team of 50+ production members, designers, editors and QCs to deliver OOH Print, Digital OOH, Social Media assets, AV, TVCs, Audio and Social Media.
Scope: Global campaign production, incorporating multiple IPs, team management, resourcing, client stakeholder management.
